Mattel’s Barbie Dallas Cowboy Cheerleader Wins Worst Toy of the Year

From the kill-joys at Campaign for a Commercial-Free Childhood:

"Barbie’s big year just got a little more exciting. On the eve of the world’s most famous doll’s fiftieth birthday, the Campaign for a Commercial-Free Childhood announced that Mattel’s Barbie Dallas Cowboy Cheerleader Doll won its inaugural TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. In an online vote by more than 6,000 CCFC members, Barbie handily beat four other nominees."

Worst toy of the year. But why?

“When you combine two classic symbols of gendered stereotypes – the Dallas Cowboy Cheerleader and Barbie – you get one terrible toy,” said CCFC Steering Committee member Joe Kelly, of www.dadsanddaughters.com. “Do we really want to teach our young daughters that they belong on the sidelines, not in the game, and the way to get noticed is show a lot of skin?”

I didn't even know there was a Dallas Cowboys Cheerleader Barbie Doll until today. Come on, it comes in blond and brunette! That's breaking the stereotype! it's got to count for something right?

No word on when Mattel is going to come out with a chubby Jessica Simpson doll or a sensitive T.O. doll to counteract this undue negative publicity.