Now I Feel Old

It's one thing to see stuff that was popular when you were a kid being brought back as "nostalgia", it's another when you see things that were "in" when you were an adult now being called nostalgia.

Remember those Starter jackets? They're coming back. Iconix is resurrecting the brand and has signed Tony Romo to a deal promoting the brand at Wal-Mart.

I remember Starter from the 90's, seemed like everyone in Boston had one of those Starter Bruins jackets (yeah, the B's were popular once before all the front runners came on board last year). The company went belly up back in 2002, and the brand seemed to disappear overnight.


Entertainment Weekly has a nice write up of the Rise and Fall of the Starter Jacket.

Yep, the brand once favored by hip-hop artists, gangsters, and suburban gangster wannabes now have TO's quaterback (can't say the quaterback of the Dallas Cowboys, Starter does not have a deal with the NFL) at the helm piloting the resurrection.


Now I am curious if anyone is going to bring back the GoBots (the Starter brand as the Transformers) of the gangster NFL apparel - the Apex One Pro Line jackets?